Kern Pharma’s campaign has raised over €5,200 for the virtual reality project by the Ace Alzheimer Center Barcelona.
‘A Hug for Alzheimer’s’ was launched during September to contribute to Ace’s research projects. For every hug shared on the Kern Pharma landing page or on social media, the pharmaceutical company would donate €1 to Ace’s research projects.
The initial goal was to reach 5,000 hugs and, thanks to everyone who took part, this figure was surpassed, reaching €5,230.
This morning, Eva Valero, Product Manager at Kern Pharma, presented the donation to Miren Jone Gurrutxaga, Director General of Ace Alzheimer Center Barcelona. Both have highlighted the awareness-raising value of the initiative and have pledged to continue adding hugs in future editions.
From Ace Alzheimer Center Barcelona, we would like to thank Kern Pharma for their contribution to Ace’s virtual reality project and for your help in making Alzheimer’s a thing of the past one day.
