Give the Gift of Memory 2025

On the occasion of World Alzheimer’s Day, Ace Alzheimer Center presents a new edition of the campaign “Give the Gift of Memory”, an initiative aimed at inspiring and raising awareness about the importance of research, care, and support for families.

This year’s message is clear and emotional: “Together, we’ll make sure nothing is left unfinished.” The video reminds us that Alzheimer’s can interrupt even the simplest everyday moments: an unfinished puzzle, a story shared with grandchildren, a refrigerator door left open. These are ordinary moments that, suddenly, are disrupted by forgetfulness.

However, the piece also conveys a message of hope: in the face of Alzheimer’s, we are not alone. There is always a support network: family, friends, caregivers… who help finish what the disease leaves incomplete, who care and accompany when memory fades, and who give continuity to life and to shared memories.

With this campaign, Ace aims to highlight the fundamental role of the community and the need to build, together, a future where Alzheimer’s is a thing of the past. Those who wish to contribute can do so via Bizum using the identifier 03674, helping to drive research and support programs that improve the quality of life for people with dementia and their families.

You can watch the full video on our YouTube channel.