A hug for Alzheimer’s: new edition of the charity campaign in collaboration with Kern Pharma

At Ace, we are joining forces with Kern Pharma once again this year in the charity campaign “A hug for Alzheimer’s,” an initiative that seeks to raise awareness of the disease and raise funds for research projects and support for patients and their families.

The campaign, which is being held for the fifth consecutive year as part of World Alzheimer’s Day (September 21), will run from September 1 to October 2, coinciding with La Nit de l’Alzheimer (Alzheimer’s Night), Ace’s annual gala where music, culture, and art come together to advance research into Alzheimer’s and other dementias.

How to participate?

To participate, simply upload a photo of yourself hugging a loved one to the website unabrazoporelalzheimer.com or Instagram, tagging @kern_pharma and using the hashtag #unabrazoporelalzheimer.

Anyone can upload as many photos of themselves hugging as they wish.For each image shared, €2 will be donated to Ace research projects related to early detection, which will be presented during Alzheimer’s Night. In previous editions, this initiative has raised more than €20,000, which has been donated entirely to dementia research and programs to support people with Alzheimer’s and their caregivers.

More research, more support

In Spain, between 30% and 40% of Alzheimer’s cases go undiagnosed, and one in two people has a direct or indirect connection to the disease. Campaigns like this help raise awareness about the importance of early detection, research, and support for families.

The “A hug for Alzheimer’s” campaign is part of our shared commitment to health and well-being. With these initiatives, we are contributing to the achievement of the Sustainable Development Goals (SDGs), in particular SDG 3 (Good Health and Well-being) and SDG 17 (Strong Partnerships), as well as moving closer to a future where Alzheimer’s is history.